Australia Athletic Apparel And Footwear Industry To Reach Usd 1.7 Billion By 2017

New Delhi: 25/2/2013- The sports apparel and footwear market in the country is characterized by intense competition which poses major threat to the leading companies. The athletic apparel market in Australia is small, competitive and well serviced by domestic companies .The market in Australia, majorly represented by the operations of Rebel Sports, Amart All Sports, Lorna Jane and others is highly competitive. The domestic brands have captured the market share of international giants and strengthened its foothold on large scale in the country. The Australian market for sports apparel has experienced rapid growth over the last two years due to the increased desire for participation in sports and fitness activities among the masses. There has been a greater interest in maintaining healthy lifestyle, which has been strengthened by events such as the Commonwealth Games in Melbourne in 2006. Several government programs such as the State of Victoria Government campaign Go for Your Life is also encouraging people to participate in physical activities. Thus, the trend towards physical recreational pursuits is also spurred by fun runs and the media coverage of national champions such as golf star Greg the Shark Norman.

The demand for apparels for water sports such as water-skiing, deep-sea fishing, sailing, windsurfing, swimming, surfing and skin-diving is immense in Australia. While participation in mainstream sports including basketball, baseball, golf and others in the country has experienced a decline in the recent years, action sports have shown to be a high growth sector of the sport industry both in terms of participation and delivery. Athletic footwear market in Australia is majorly confined to running, leisure, cross training, football, court indoor and outdoor and basketball.

The Australian market for sports apparel and footwear has showcased tremendous performance over the last few years by growing at 8.6% over the period 2006-2012. This has been envisaged by the rising number of sports tournaments in the country along with strong growth in the spectatorship of the same. Rising health consciousness leading to an increased desire to participate in fitness activities has also aided the growth of the market over the last few years. Surging sports sponsorships by leading players is also leading to growth of the market in Australia. It is considered a way of promoting sporting apparels and footwear brands by way of enabling brand visibility through sporting events

According to the research report Australia Athletic Apparel and Footwear Industry Outlook to 2017- Surging Participation in Sports Paving Way for Growth by Ken Research, the Australia athletic apparel market would grow at a CAGR of 6.8% from 2013-2017, thus reaching USD 0.9 billion by 2017 in the midst of growing preference for athletic footwear amongst the youth and the adults and the growing number of people involved in activities such as jogging and walking.

Preference for a healthy lifestyle gaining continuous momentum amongst the population of Australia with a greater number of people engaging themselves more into jogging, walking and several physical or fitness activities to remain in shape which in turn is expected to impel the demand for jogging, walking, training and other related athletic shoes in the near future as well as in the long run. In addition, a majority of demand for athletic footwear is expected to come from the women segment of the market due to the increasing participation of women in sports and other fitness activities.

The report provides detailed overview on the athletic apparel and footwear market in Australia and aids readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, athletic apparel and footwear manufacturing companies, suppliers and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

For more information on the industry research report please refer to the below mentioned link:
http://www.kenresearch.com/consumer-products–retail/textiles–apparels/346-95/Australia-Athletic-Apparel-Footwear-Industry.html

The Us Athletic Apparel And Footwear Industry Outlook To 2015 Evolving Niche Segments In Sportsw

The report titled The US Athletic Apparel and Footwear Industry Outlook to 2015 Evolving Niche Segments in Sportswear discusses in details various aspects of the US Sportswear Market with the focus on the competition and evolving niche segments such as toning wears for Joggers. The report covers the comprehensive analysis on the market size of Athletic Apparel and Footwear, per capita expenditure, market segmentation, competitive landscape and company profiles of major players operating in the US. The report also entails the SWOT analysis of the athletic apparel industry and the footwear industry in the US. The future projections and outlook provide an insight on the future growth drivers and challenges in the US athletic apparel and footwear industry.
The US is one of the largest markets for athletic apparels and footwear in the world. The athletic apparel and footwear market in the US over the years has showcased an underlying potential on account of growing product categories and increasing preference amongst the population in the US. In 2010, a surging demand was witnessed for performance athletic apparels and footwear due to the increasing number of athletes and the growing health awareness amongst the people of the US which led to the increased participation in varied fitness activities, especially running, training, biking and skating. The athletic apparel and footwear market was valued at USD ~ million in 2010 which has grown at a positive CAGR of 0.8% in the last 5 years despite the negative growth in 2008 and 2009.
The market is largely penetrated with the presence of several global and domestic marketers of athletic apparel and footwear such as NIKE, Adidas, Foot Locker, VF Corp., Under Armour, Asics and others competing to sustain themselves. Top 6 players contributed around ~% of the total athletic apparel market revenue in the US in 2010. NIKE, the leading brand in the US athletic apparel market has gained a competitive edge over the years with its innovative marketing techniques and preference for performance athletic apparels. Moreover, a total number ~ store across the US has helped the company to penetrate the US market.
The future of the Athletic apparel market in the short run seems to be promising as the Olympic Games 2012, London and the European Football Tournament 2012 are approaching, following which the market is expected to witness a major demand for performance athletic apparels in the year 2011 and 2012. The personal consumption expenditure is expected to close the year 2011 at USD ~ million and is projected to reach USD ~ million by 2015.
The Athletic footwear in the US grew by 2.38% to USD ~ million in 2010 after a decline in period from 2008-2009. The market in 2010 registered a strong demand for walking, running, basketball, training and toning shoes. It was witnessed that the back to school period from July to September contributed around ~% of the athletic footwear sales in the US in 2010.
The Athletic footwear market has witnessed a strong demand for female athletic shoes, especially from the school/college going teens and young mothers. While, teens primarily demand for training and sports-inspired casual shoes for their outdoor usage, mothers have showcased preference for toning and running/jogging shoes. It was recorded in 2010 that more than ~ million people in the US participated in jogging and running, to stay healthy and lead an active lifestyle.
The athletic footwear in the US is supplied to the end consumers through several distribution channels, of which the sporting goods stores and the discount stores gained popularity as the preferred medium for the purchase of athletic footwear. In 2010, sporting goods stores and discount stores contributed around ~% and ~% of the total athletic footwear market sales respectively.
NIKE is the largest athletic footwear marketer in the US with around ~% contribution of the total revenue of the US athletic footwear market. In 2010, the majority of the athletic footwear market revenue was contributed by the top 5 players such as NIKE, Foot Locker, Skechers, Adidas Group and Puma while around ~% of the athletic footwear market revenue was contributed by marketers such as Asics and several other domestic and niche footwear marketers.
The future of the athletic footwear market is likely to be favorable as the preference for a healthy lifestyle gains continuous momentum amongst the population of the US. The women segment will continue to dominate the future athletic footwear purchases in the US along with an increasing preference towards fitness and sports activities. The personal spending on the athletic footwear is projected to grow at an expected 5 year CAGR 4.5% to USD ~ million by 2015.
Key Topics Covered in the Report:
The market size of the US Athletic Apparel and Footwear industry on the basis of personal consumption expenditure and per capita expenditure, 2005-2010
Market segmentation of the US athletic apparel and footwear industry by gender and product category, 2010
Recent trends and developments in the industry
SWOT analysis of the US athletic apparel and footwear industry
Market share of the major athletic apparel and footwear players operating in the US, 2010
Company profiles of leading players in athletic and fashion apparel
Future outlook and projections of the personal consumption expenditure on athletic apparel and footwear, 2011-2015
For more information please refer to the below mentioned link:
http://ammindpower.com/report.php?A=246&T=D&S=95