All posts tagged US

New Balance Athletic Shoe, Inc. Retail – Company Profile & Swot Report

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New Balance Athletic Shoe, Inc.: Retail – Company Profile & SWOT Report” contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and services, SWOT analysis, business description, company history, mergers & acquisitions, recent developments, key employees as well as employee biographies.( http://www.companyprofilesandconferences.com/researchindex/Retail-c16/New-Balance-Athletic-Shoe-Inc-Retail-Company-Profile-SWOT-Report.html )
Summary
This report is a crucial resource for industry executives and anyone looking to access key information about “New Balance Athletic Shoe, Inc.”
The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.
Scope
Examines and identifies key information and issues about “New Balance Athletic Shoe, Inc.” for business intelligence requirements.
Studies and presents the company’s strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
The profile also contains information on business operations, company history, major products and services, key employees, locations and subsidiaries.
The profile also contains information on business operations, company history, major products and services, key employees.
Reasons To Buy
Quickly enhance your understanding of “New Balance Athletic Shoe, Inc.”
Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.
Increase business/sales activities by understanding your competitors businesses better.
Recognize potential partnerships and suppliers.

Key Highlights
New Balance Athletic Shoe. Inc. (New Balance) is a sports shoes and apparel retailer, based in the US. The company produces and markets a range of athletic footwear and apparel for men, women and children. It provides apparel, footwear, and accessories for a range of sports categories such as walking, running, training, basketball, tennis, and children wear. New Balance sells its products under brands such as New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine. In addition, it sells the merchandise through third party distributors, retailers and its own website. The company, along with its subsidiaries, principally operates in the US, the UK, Germany, France, Sweden, Singapore, Hong Kong, Australia, South Africa, Mexico, New Zealand, Canada and Brazil. New Balance is headquartered in Boston, Massachusetts, the US.

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Athletes Foot

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Almost half the world-wide market for athletic shoes is right here in the US. Thanks to an aggressive marketing plan and succession of shrewd endorsements, it has been dominated by the Nike swoosh. In a business saturated with players, Nikes 36% market share represents a substantial margin over the competition.

How much is 36% of the market? Only sales in the neighborhood of $7.2 billion, thats all. Enough cash to buy every franchise in the NBA. Isnt it just a little ironic a company that propelled its period of rapid growth on a product launch and endorsement campaign grounded on the NBAs brightest star, could on a whim, buy the whole league?

Not everything is rosy for Nike in the athletes foot market. Of the 50 or so other manufacturers, number two Adidas has completed a move to present a major challenge.

Athletic footwear is divided into two sectors. Competitive which drives innovation to set the mainframe, and fashion which spins casual wear market entries off from the mainframe. Around the rest of the world, Adidas has long been the leader in competitive footwear. It was Adidas that really started it all, sneaking their 3 stripe trademark past stringent Olympic and World Cup sponsorship regulations of the 1950s to give birth to a whole new industry

Adidas has acquired number 3 Reebok for $3.8 billion, giving them a 21 percent US market share. Most significant about this deal is Reebok holds a much firmer grip on the fashion market than Adidas ever has. Each brand will keep its identity, but expect to see some new forms cross brand marketing invented to capitalize on the strenghts of each. The Reebok brand blended into the Adidas mix means a savvy competitor for Nike to deal with across the full market range. Expect Nike to dig deep and find creative ways to fight them off.

The big business of whose sport shoe they put on their feet assures consumers a new round of innovative choices will be soon on the way.